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Kathie Barclay - Direct to Consumer Marketing Solutions for Wineries and Related Businesses

What We Can Do For You

Your winery is likely sitting on a mountain of unmined gold.  The gold is your data.  Tasting Room and Wine Club data, properly analyzed and new initiatives skillfully deployed, can lead to explosive growth in your direct to consumer sales.  How do I know?  With a 30-year track record of proven success, wineries turn to me to implement an easy-to-use dashboard to measure and monitor key metrics.  Then we use those metrics to develop initiatives to confidently grow direct sales.

  • Increased wine club membership for winery clients, with 20%+ growth over 3 years
  • Drove direct to consumer sales for winery clients, with increases of 25%+ over 3 years
  • for California retailer Bevmo, launched ClubBev! and grew the member list from zero to 500,000+ in four years

Profitability starts with you.  What are your goals?  To unlock the massive, untapped potential of your DTC business, let's talk!

What People Are Saying

"I enthusiastically recommend Kathie for coaching work in CRM, analytics, wine club, websites, e-commerce, e-mail marketing and project management. "
Lesley Berglund, Chairmain, WISE Academy (read more)

"Kathie provided invaluable service to us at Joseph Phelps Vineyards.  Her analytical and perceptive approach to reviewing a myriad of data helped us to uncover new opportunities to build our direct-to-consumer business.  She is highly creative and always displays an ability to persevere and achieve goals."
Bill Phelps, President, Joseph Phelps Vineyards (read more)